Whether you're at the gym, beach or pool it’s clear that most Australian’s are going to find a lot of use from a custom towel. They’re available in a huge range of colours and styles, making it easy to compliment your logo and create an engaging product.
A promotional towel is a rectangular piece of absorbent fabric that’s commonly used for drying one’s body or wiping a surface. The most common styles are either beach towels or sports towels. They are customised for marketing or branding purposes with usually a screen print, sublimation or embroidery decoration.
Most households in Australia and major cities are within an hour drive from the beach or have a pool within walking distance. That’s why promotional beach towels are consistently a popular seller, especially for brands that have a beach, tourism or aquatic theme. These towels are great as a corporate gift, merchandise item or even a gift with purchase. With their long useful life, they are guaranteed at generating many impressions not just for the user but those around as well.
Not just for swimming. Towels are now very popular when exercising at fitness venues where equipment is shared. In fact many gyms, physios and exercise facilities will require patrons to use a sports towel while exercising. As a courtesy to other patrons and also a great way to keep your hands sweat-free. This is what makes promotional sports towels so popular as either a promotional giveaway item or merchandising tool. Someone has forgotten their towel - sell one from your merchandise range for both revenue and brand awareness.
Another towel type that is popular is promotional golf towels which aim to dry the hands from sweat so performance isn’t impacted. You will also find other sports that do this as well such as tennis, clay pigeon shooting and more.
Frequently Asked Questions
What type of promotional towels are available?
The two most popular towels styles are beach/pool towels or gym towels customised with a brands logo. Golf towels and cooling towels are also popular options for certain circumstances.
What material are branded towels usually made from?
Most branded towels are made from cotton terry-towelling or polyester (for sublimated towels) in different weights. More information regarding each towel can be found on the product page.
How are towels usually customised?
Most commonly towels are decorated with embroidery or screen print. Full-colour printing is now also available on many options. Sublimation printing which covers the entire surface of the towel is also a great option especially if you have a complex or vibrant design.
Why use towels to promote your business?
Australian's love to swim and stay active so towels are always in demand. They have a long useful life as well as a large decoration area for long-lasting brand awareness.